Notes & essays

Writing.

Notes from the studio. On building AI agents that don't break, websites that earn their keep, and the small mechanics of running a small practice.

10 Jun 2026 AI Agents

The front desk moved to WhatsApp

Meta's AI agent for WhatsApp Business just went global. What it's actually good for in a clinic, salon, or gym, and where the default settings will let you down.

10 Jun 2026 Notes

Why we keep the studio small

The case for staying a small team, what we gave up to stay that way, and the constraints that turned out to be features.