AI agents for the small service business.
Booking, appointment, and lead-management agents for the businesses where every booking matters and every missed lead hurts — clinics, salons, studios, gyms, trades, and everyone in between.
Three agents that earn back your week.
Small service businesses lose money in three places: bookings that don't close, appointments that don't show, and leads that go cold. We build a small set of agents — narrow, observable, in your tone of voice — that handle all three.
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01
Booking agents
Answer inquiries the moment they arrive — DM, WhatsApp, web form, phone — suggest real slots from your calendar, and book directly. No back-and-forth, no calls missed at lunch.
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02
Appointment management
Confirmations, reminders, reschedules, no-show recovery, recall windows tuned to each service. The calendar quietly fills itself between visits.
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03
Lead nurture & follow-up
Every inbound lead gets a personal-feeling follow-up at the right moment. Warm ones get booked. Cold ones get a respectful goodbye. You see only the ones worth a real conversation.
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04
And the rest of the back office
Inbox triage, internal copilots that know your business, data work between systems that don't talk — once the core three are running, the same approach applies to the long tail of admin.
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05
Custom integrations & tool use
Your calendar, your booking platform, your CRM, your messaging — connected through MCP or direct API. Safe, scoped, auditable.
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06
Observability & guardrails
Every message, every decision logged. Human-in-the-loop where it matters, fully autonomous where it doesn't. You stay in control without staying in the loop.
Run a small service business and tired of chasing bookings?
Let's scope it →Modern foundations. Boring infrastructure.
We build on the model families that are actually in production today, with infrastructure choices that prioritise reliability and observability over novelty.
Models
Claude (Opus, Sonnet, Haiku) for reasoning and agents; smaller models for cost-sensitive steps; OpenAI / Gemini where they're genuinely the right choice.
Agents & tools
Anthropic Agent SDK, MCP servers, custom tool use. Workflow orchestration where it earns its keep — not for its own sake.
Infrastructure
TypeScript / Python. Postgres for state. Boring queues. Cloudflare or your existing cloud for hosting.
Observability
Every prompt, tool call, and decision logged. Evals on the workflows that matter. You'll see exactly what your agents are doing.